The backdrop for these revelations was the
Differentiated Content Operation Model from
In contrast to
"Online literature and comics serve as the cornerstone and origin of our IPs," Hou explained. "Our animation, film and television sectors transform these narratives into visual representations, while the combination of games, derivatives, and collectible cards acts as the linchpin of the commercialization process, enhancing the overall value of our IPs."
Hou emphasized that Yuewen embodies two intertwined values within the M&E industry: being a prolific content producer and a full-chain IP value creator.
With a vibrant community of over 10 million online writers and more than 16 million literary works, Yuewen continuously generates and identifies high-quality content based on user feedback, which is essential for successful IP adaptation. In 2024, four out of the top five most-viewed online drama series in
Internationally, the company's films and IP-adapted dramas are making a significant impact. To name just a few, in 2024 -
-
YOLO , produced by Yuewen's subsidiary New Classics Media, was globally distributed by Sony Pictures and is the highest-grossing Chinese film overseas. - Two of the top three Chinese dramas on TikTok were from Yuewen.
- Joy of Life Season 2 became the most-watched Chinese series on Disney+. It also ranked as the highest-rated Chinese television series of 2024 on MyDramaList.
- Joy of Life Season 2, The Legend of ShenLi, and The Tale of Rose, topped charts on streaming platforms like WETV, TrueID, MOA, and MONOMAX in multiple countries, including
the United States ,South Korea ,Singapore , andThailand . - In the highly competitive market of
South Korea , in particular, Yuewen's productions or adaptations of its IPs occupied four out of the top five spots on the series playback chart of the streaming platform MOA June this year.
Building on this momentum, the much-anticipated Guardians of the Dafeng, starring
Future Aspirations: Building an Open Global Ecosystem and International Expansion
Yuewen aspires to be not merely a content creator but also an architect of an open global and sustainable IP ecosystem. With over 23 acquired or incubated media and entertainment companies under its umbrella, Yuewen is often compared to a
Hou Xiaonan stated that Yuewen will promote the globalization of its full-chain IP industry model, focusing on two main directions: first, applying the model to overseas original IPs to help international writers in cultivate their IPs; second, bringing Chinese IPs to international markets through diverse content formats.
To that end, Yuewen will accelerate the development of overseas original IPs in collaboration with partners in
It is well known that once a film or TV shows gains popularity, it can become a catalyst for local tourism at its filming locations. To capitalize on the 'IP + cultural tourism' synergy, Yuewen has partnered with organizations such as the Swiss National Tourist Office and the
"The potential of high-quality IPs to create value is limitless, offering numerous opportunities for integrated development," Hou Xiaonan stated.
Yuewen has introduced hundreds of IP-themed products and established self-operated stores in major Chinese cities like
AboutYuewen
Yuewen (HKEX: 0772
Yuewen has a diverse portfolio of well-known brands, such as QQ Reading, Qidian, New Classics Media, and
For more information, please visit https://www.yuewen.com/en/.
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SOURCE Yuewen